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It is still REMA 1000's official policy of not letting cost-saving damage the basic idea of simplicity in accordance with the slogan Products are often positioned by crate or even by to save the cost of positioning them in a more attractive way, a strategy not unique to REMA
Originally some stores were named 'REMA 500', indicating its number of food variety later to be expanded The owners had recently visited Germany where they had been impressed by the Albrecht brothers and hard-discount chain success

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Countries with REMA 1000 stores [ ] Stores Country Market share Debut year Comment 616 2018 20,252 2016 17,621 mill 4.

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REMA is a short for Reitan Mat Reitan Food , referring to founder of the company
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The stores [ ] REMA 1000 stores are known for not spending large sums on
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Since then, REMA 1000 have expanded their selection to more than 2,500 different products, but the name does not reflect this development
They wanted to adapt the ALDI concept to Norwegian conditions
History [ ] Odd Reitan, the founder of the company, opened the first REMA store in , Norway, 15 February 1979 Originally REMA attempted success with a selection of only 500-600 different products, but soon realised that this selection was too narrow

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The success of the third REMA store opened in , 8 May 1980 with a selection of 1,000 different products, paved way for the REMA 1000.

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As a matter of fact one of the chain's is "The simple is often the best" Norwegian: "Det enkle er ofte det beste" and this reflects on the layout concept in the stores
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The chain is based on a concept: buying large quantities of a limited range of products and offering these to semi-independent owners under their brand
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Wide corridors and informative signs are therefore present to simplify the shopping